Press office

Effective communication and public relations are imperative to any brand development strategy to reinforce the unique image of each brand throughout the business cycle.

To develop tailor-made PR and marketing strategies on our clients’ brands and products, we employ a wide array of innovative and brand-specific communication services, including:

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MAGAZINE PRODUCT PLACEMENT

Maintaining a presence in relevant magazines is an essential step to increase brand awareness of the company. Thanks to our direct relationship with the most influential editors, journalists and stylists, we can offer targeted product placement in magazines – on and off line – to obtain best brand visibility for our clients. We take total care of the daily management of samples for editorials and fashion shootings, we organize institutional press dates such as Press Day, Press Conferences and Press Trips.

DIGITAL

A complete and consistent communication strategy combines traditional activities with digital ones: to provide a 360° communication asset we offer our clients a content management service that supports content creation for their social channels, ensuring brand and product storytelling. We manage digital PR activities to involve influencers, bloggers, vloggers and opinion leaders with brand endorsement projects to create viral buzz on new media, generating brand engagement.

PRESS / CORPORATE EDITING

A customised written communication and proper tone of voice are as important as brand and product. We are involved in creating eye-catching press releases, newsletters, brochures, Company newsletters, Backgrounders, Bio Profiles, Fact Sheets and Speech Writing.

CELEBRITY ADOPTION

We establish and expand brand exposure for client’s brands by encouraging celebrities, influencers, tastemakers and stylists to adopt the brand for increased brand visibility and enhanced credibility. This exposure leads to product features in print magazines, online and on TV. Additionally, brand adoption results in positive celebrity quotes while referencing the brand, leading to increased consumer awareness.

PHOTO-SHOOT SUPPORT

We arrange the organization of photo shoots – for ADV, look book, catalogues, video – which includes conceptualizing, visualizing, storyboard preparation, contracting apt photographer(s), make-up, hair styling, fashion styling, location/studio mgmt., models casting, postproduction mgmt.

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EVENT MANAGEMENT CONSULTING

Events are an integral part of exposing any product/service to the end consumers. We understand the significance of this aspect and this suggest measures to conduct out-of-the-box events that would result in positive product differentiation and perception.

FASHION SHOWS

We offer a highly strategic approach to fashion shows PR which includes: PR plan development for pre-show, show and post-show, collaboration with production company, guests and invitations coordination, seating management, Front-of-house and backstage media management, interviews schedule, post-show follow-up.

ADVERTISING AND MEDIA BUYING CONSULTING

We work on giving our clients all-round coverage through identifying key advertising avenues – print, online, outdoor – that would yield the best visibility for them. With an existing experience in advertising buying, we can outline an effective media campaign and negotiate the best rates.

THINKING TANK

We constantly brainstorm combining our broad based experience, knowledge, contacts and relationships to provide our clients with creative solutions and innovative ways of getting their products noticed.